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Floriane Rousselot is a French Art Director & Type Designer currently based in NYC.

She founded Typelab Foundry, an independent type foundry highlighting fonts from designers all around the world, and NOISE magazine, a Series of article focusing on Mental Health in the creative industry. She’s specialised in Type Design, Art Direction, Branding & Web Design in Fashion, Tech, Music and Design universe.

She previously worked at Yard Paris and It’s Nice That.

Clients:

  • Nike
  • Instagram
  • Dress X
  • Adobe
  • Apple
  • Universal Music
  • Lancôme
  • Infinity Studio
  • Monstart Label
  • Support Magazine
3D transparent shapes reflecting in water

Art Direction

Graphic Design

Brand Identity

NIKE Popup Store – Yardland

Client: Nike – Completed at AT Paris

Design and Spatial Art direction of Nike’s pop-up space at Yardland Festival. Visual and spatial aesthetics of the venue to promote the launch of a new Nike jersey, aligning the brand’s visual presence with the cultural vibe of the festival. Graphic design elements of the pop-up space such as Stickers, Flags and Signs.

3D transparent shapes reflecting in water
3D transparent shapes reflecting in water
3D transparent shapes reflecting in water
3D transparent shapes reflecting in water
3D transparent shapes reflecting in water
3D transparent shapes reflecting in water
3D transparent shapes reflecting in water
3D transparent shapes reflecting in water