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Floriane Rousselot is a French Art Director & Type Designer currently based in Marseille.
She founded Typelab Foundry, an independent type foundry highlighting fonts from designers all around the world, and NOISE magazine, a Series of article focusing on Mental Health in the creative industry. She’s specialised in Type Design, Art Direction, Branding & Web Design in Fashion, Tech, Music and Design universe.
She previously worked at Yard Paris and It’s Nice That.
Clients:
- Nike
- Instagram
- Dress X
- Adobe
- Apple
- Universal Music
- Lancôme
- Infinity Studio
- Monstart Label
- Support Magazine
Type Design
Graphic Design
Researches
Billie – I Voted Stickers
Client: Billie Brand
Traditional ‘I Voted’ stickers can be seen as performative and a bit old-fashioned. They are a bit generic and don’t fully represent the range of emotions that especially younger generations feel after / around voting. Billie’s brand brief was focusing on modernizing the ‘I Voted’ sticker to make it more relevant andpersonal. The project aimed to make people feel proud of exercising their right to vote and inclined to share and encourage others to do the same with sayings and stickers that feel more representative of them. It was a full carte blanche project where I enjoyed developing custom type design stickers and taking a design direction in total opposition as the type of traditional stickers.
